Marriott Bonvoy unveils cinematic global campaign celebrating ‘How Travel Shapes Us’

The publish Marriott Bonvoy unveils cinematic world marketing campaign celebrating ‘How Journey Shapes Us’ appeared first on TD (Journey Each day Media) Journey Each day Media.

Marriott Bonvoy has launched its latest world marketing campaign that celebrates how journey shapes us. Starting with a brand new hero movie, “You Are The Biggest Memento,“ the marketing campaign is an ode to journey’s transformative energy.

What makes a visit unforgettable? For Marriott Bonvoy, essentially the most helpful souvenirs aren’t the tangible ones you carry again, however the experiences, connections, and reminiscences that stick with you lengthy after the journey ends.

Marriott Bonvoy approached this marketing campaign from a brand new strategic perspective: essentially the most highly effective factor about journey isn’t simply the place travellers keep, however what stays with them endlessly. “You Are The Biggest Memento” explores the myriad methods journey with Marriott Bonvoy can form you – from discovering a brand new ardour for nature, to forging a deeper reference to a vacation spot, or maybe even getting a tattoo impressed by the native artwork – it’s not concerning the souvenirs you purchase, however the individual it helps you grow to be.

The marketing campaign, developed in partnership with Wieden+Kennedy New York, captures Marriott Bonvoy’s evolution by specializing in the deep, identity-shaping moments that journey provides throughout three of the portfolio’s most defining experiences: outside lodging, award-winning eating, and boutique resorts. Whether or not waking up beneath the celebrities in a luxurious tented camp, toasting a brand new good friend at a hidden cocktail bar, or savoring a dish that lingers lengthy after the final chunk, these moments are extra than simply reminiscences, with Marriott Bonvoy alongside each step of the way in which.

“Shoppers right this moment view journey as core to life, and being a part of Marriott Bonvoy offers you entry to a world that may assist form who you’re endlessly,” says Peggy Roe, Chief Buyer Officer at Marriott Worldwide. “The experiences we provide are usually not simply locations – they’re transformative journeys, capturing the essence of what it means to discover the world and, in flip, uncover your self. This marketing campaign is a celebration of how journey shapes us, deepens our connection to the world, and leaves an indelible mark on our identification.”

Directed by Fleur Fortuné, whose work has captivated each artwork and style worlds, the marketing campaign immerses viewers in Marriott Bonvoy’s numerous portfolio by way of a cinematic journey. Fortuné’s signature visible storytelling brings the marketing campaign to life with a sequence of scenes – every one unfolding a novel expertise that speaks to a brand new era of vacationers.

The cinematic vignettes, resembling “Sleeping with Wildlife“ and “Dim Sum Vacation spot,” weave compelling tales captured on location at Marriott Bonvoy lodge manufacturers world wide. These experiences spotlight the model’s world presence and its dedication to providing greater than only a keep – journey that shapes you thru the reminiscences you create, with Marriott Bonvoy as your companion in serving to you grow to be the best memento of all.

Launching on April 5, the marketing campaign will roll out throughout quite a lot of high-impact cultural moments. Beginning with the NCAA^® DI Males’s Ultimate 4^® and DI Girls’s Championship video games alongside different main sports activities and leisure moments on linear TV, the marketing campaign may also be featured on streaming platforms like Netflix and Hulu, in addition to in main airports and on United Airways flights. Vacationers can interact with the marketing campaign by way of Marriott Bonvoy Moments, a curated assortment of unique experiences in culinary, sports activities, music, and leisure—together with the not too long ago introduced collaboration with Beyoncé’s COWBOY CARTER TOUR.

The publish Marriott Bonvoy unveils cinematic world marketing campaign celebrating ‘How Journey Shapes Us’ appeared first on Journey Each day Media.