Songkran 2025 projected to generate over 26.5 billion Baht in tourism revenue: TAT

The Tourism Authority of Thailand (TAT), beneath the Ministry of Tourism and Sports activities, is gearing up for the Maha Songkran World Water Competition 2025 — the flagship occasion of Thailand’s New 12 months celebrations and a centrepiece of the Superb Thailand Grand Tourism and Sports activities 12 months 2025 and the Thailand Summer time Festivals’ Grand Festivity marketing campaign.

Jakkaphon Tangsutthitham, Vice Minister of Tourism and Sports activities, mentioned: “Songkran is greater than a celebration — it’s a proud image of Thai identification and tender energy. With this yr’s pageant, we purpose to share our cultural richness with the world whereas encouraging travellers to discover each nook of Thailand, from main cities to hidden gems.”

Going down from 11–15 April at Sanam Luang in Bangkok, the pageant marks a daring step in positioning Thailand as one of many world’s high 10 world pageant locations. It builds on the worldwide recognition of ‘Songkran in Thailand, conventional Thai New 12 months pageant’ as a UNESCO Intangible Cultural Heritage and presents a reimagined expertise designed to captivate each native and world audiences.

A standout characteristic of this yr’s celebration is the Maha Songkran Parade, that includes eight themed processions that replicate Thailand’s cultural identification, creativity, and tender energy. On 12 April at 17.00 Hrs., the parade will transfer from Democracy Monument alongside Ratchadamnoen Avenue to Sanam Luang. On 13 April, a second parade will circle Sanam Luang, adopted by static shows of the embellished floats on the venue via 15 April.

Past the parades, Sanam Luang will come alive with a multi-zone pageant expertise, together with:

• 5 regional Songkran zones showcasing distinct traditions from throughout Thailand
• “5 Should Do in Thailand” experiences highlighting key cultural actions
• A Thai temple honest zone that includes a haunted home, open-air cinema, Ferris wheel, and sand pagoda constructing
• Conventional bathing of the Buddha picture and water-pouring rituals for elders
• A water play zone with a large spill bucket, music-synchronised fountain reveals, water station (for a refill for these enjoying Songkran), and EDM units by high DJs
• Over 100 cubicles providing meals, crafts, and regional specialities from all 5 areas

Festivalgoers may stay up for nightly performances on the primary stage, together with conventional reveals, up to date acts, and dwell concert events from a few of Thailand’s hottest artists, equivalent to Bodyslam, Polycat, Jeff Satur, The Toys, 4EVE, Joey Boy, Paradox, Ink Waruntorn, and Carabao, amongst many others.

Thapanee Kiatphaibool, TAT Governor, mentioned: “Maha Songkran World Water Competition 2025 captures the spirit of Thailand — joyful, welcoming, and filled with artistic power. This yr’s programme is filled with firsts and favourites, designed to encourage surprise whereas upholding our heritage and guaranteeing a secure, memorable expertise for all.”

TAT can also be enhancing the customer expertise with the Maha Songkran World Water Competition 2025 net software, which gives real-time updates, zone maps, and efficiency schedules. In keeping with its dedication to sustainable tourism, the occasion will characteristic “GCYOU-TURN,” a plastic recycling and upcycling initiative that may assist handle pageant waste responsibly.

For security and comfort, the Vacationer Police Bureau will present 24-hour assist in eight languages, alongside the Thailand Vacationer Police cell app, which integrates an SOS button, GPS location sharing, and direct hyperlinks to nationwide emergency providers.

Nationwide, the “Yen Tua La Maha Songkran” collection will lengthen the celebrations to communities throughout Thailand, with occasions working all through April in provinces equivalent to Chiang Mai, Khon Kaen, Lampang, Nakhon Si Thammarat, Nong Khai, and Ayutthaya, amongst others. These regional festivals showcase native heritage whereas selling tourism in Hidden-Gem cities. As well as, personal sector occasions together with ICONSIAM’s Maha Songkran, S2O Songkran Music Competition, and GCircuit Songkran 2025 will amplify the festive ambiance in Bangkok and past. For a full checklist of occasions, go to: Maha Songkran World Water Competition 2025.

TAT tasks that Songkran 2025 will generate over 26.5 billion Baht in tourism income throughout 12–16 April, marking an 8% improve year-on-year. This consists of 476,000 worldwide arrivals contributing 7.324 billion Baht, and greater than 4.4 million home visits producing 19.24 billion Baht.