BWH Hotels announces partnership with United Soccer League
BWH® Lodges (BWH) and the United Soccer League (USL) introduced a landmark partnership that may deliver collectively the fervour of soccer followers and the hospitality excellence of BWH, offering unique journey advantages and enhanced experiences for USL golf equipment, supporters, and communities throughout the US. The sponsorship will make its nationwide debut on Sunday April 6th, 2025, the primary nationwide match of the season on the CBS Tv Community between San Antonio FC and Phoenix Rising FC, with BWH featured because the presenting associate for all 100 USL Championship and League One matches on CBS, inclusive of the CBS Tv Community, CBS Sports activities Community, and CBS Sports activities Golazo.
USL
As the most important and fastest-growing soccer group in the US, the USL provides a complete youth-to-professional pathway for each women and men beneath one ecosystem. By bringing the quickly rising sport to native communities throughout North America, USL and BWH will proceed to gasoline the momentum of soccer’s rise.
“We’re thrilled to associate with the USL—a dynamic group that shares our ardour for efficiency, group, and memorable experiences,” mentioned Joelle Park, Senior Vice President and Chief Advertising Officer at BWH. “Over the subsequent 4 years with occasions just like the Males’s and Girls’s World Cup and the L.A. Olympics, the US is about to expertise a meteoric rise in soccer fandom and progress. Because the Official Resort Associate and Most well-liked Resort Provider for the USL, we’re captivated with serving to followers and vacationers expertise this unbelievable sport, and the journey that comes with it.”
As a part of this multi-year sponsorship developed and negotiated by BWH’s long-time advertising and marketing associate, PMG, and its sports activities advertising and marketing follow, BWH and USL will activate multi-channel platforms and initiatives to not solely attain native soccer communities throughout North America but additionally improve the in-match viewing expertise with new, tech-forward options. The Finest Western® Journey Map, current in all nationally televised video games and the primary digital in-game integration of its variety inside USL broadcasts, will present followers with deeper insights into participant efficiency and sport dynamics, resembling interactive replays and real-time graphics that present the place gamers have traveled all through the match.
BWH and the USL are additionally equally dedicated to supporting the communities by which they function, and in 2025 the USL will introduce the Hometown Hero Award. The Hometown Hero Award shall be introduced by BWH with an on-field celebration on the USL Championship Remaining in November, recognizing the USL trade member making a significant distinction of their hometown each on and off the sphere. The award shall be supported with a content material sequence to highlight and have a good time gamers in native USL communities all through the nation.
“This partnership with BWH Lodges is a game-changer for our league, our groups, and, most significantly, our followers,” mentioned USL Govt Vice President of Company Improvement & Partnerships Josh Keller. “As the game continues to develop, aligning with a hospitality chief like BWH Lodges ensures that our gamers, supporters, and communities take pleasure in first-class experiences each on and off the sphere. We stay up for working collectively to raise soccer’s influence in native markets and improve the best way followers interact with the sport.”
Along with CBS matches, BWH can even be current throughout USL broadcasts on ESPN, ESPN+, TUDN, and regionally aired matches all through the season; in addition to digital integrations on the USL cell app, web site, social channels, and extra. All through the partnership, BWH is dedicated to increasing its activation efforts and collaborations with USL gamers, native groups, youth occasions, and on-site fan experiences.