Chinese lifestyle brand M&G LIFE to stage thematic pop-up at Jewel Changi Airport

Shanghai-based artistic life-style model M&G LIFE teamed up with TOYCITY’s unique artwork toy icon MRPA for a themed pop-up at Singapore’s Jewel Changi Airport.

The M&G LIFE X MR PA Fortunate Panda Lounge is at present up on the South Gateway Backyard on Jewel Changi’s second degree and might be there until Wednesday, twenty third April.

This distinctive pop-up brings a refreshing cultural and artistic expertise to native followers and worldwide guests alike because it gives selfie-worthy scenes, free scented card giveaways, interactive video games, and fortunate draw prizes.

In response to M&G LIFE’s head of worldwide enterprise Jerry Lu: “That is our first in-depth collaboration with Jewel. At such a globally acknowledged venue, we goal to supply a contemporary perspective on life-style aesthetics to shoppers from all around the world.”

Enjoyable for everybody

The occasion options the world premiere of the Singapore-exclusive MR PA Merlion vinyl plush, which has attracted lengthy traces of toy collectors and MR PA followers.

As M&G LIFE advertising and marketing director Ziqi Tong places it: “MR PA represents a lighthearted and joyful life-style angle, which aligns superbly with the spirit of M&G LIFE.”

Followers are additionally delighted with dwell appearances by MR PA on Fridays and Saturdays from 2pm to 8pm to please followers of all ages,

These afternoon occasions additionally embrace meet-and-greet classes with the designer behind the enduring mascot.

After the occasion, the limited-edition MR PA Merlion Vinyl Plush might be solely out there at M&G LIFE shops in Raffles Metropolis and Wisma Atria, giving followers one other likelihood to take house a chunk of this pleasant cultural crossover.