Three New Executive Board Members join PATA

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The Pacific Asia Journey Affiliation (PATA) ratified the election of latest Government Board members: Dr Chuwit Mitrchob, Deputy Director-Common, Designated Areas for Sustainable Tourism Administration (DASTA), Sharzede Datu Haji Salleh Askor, CEO, Sarawak Tourism Board (STB). Moreover, Raki Phillips, CEO, Ras Al Khaimah Tourism Improvement Authority (RAKTDA), has been appointed as an Government Board member.

“Dr. Chuwit, Sharzede and Raki have been unbelievable supporters of PATA over time, providing their time, experience, and keenness in ways in which have really made a distinction,” stated PATA CEO Noor Ahmad Hamid following the ratification. “Their contributions, each as former Board members and energetic supporters of our occasions and initiatives, have helped advance our mission to develop tourism in a extra accountable and inclusive manner. I prolong my heartfelt congratulations to each of them, and I stay up for constructing on our collaboration within the years forward.”

Elected by PATA Board members to serve a two-year time period of service, Dr Mitrchob and Salleh Askor will work with different members of the Government Board in the direction of the Affiliation’s aims in selling accountable tourism improvement within the Asia Pacific area. Dr Mitrchob and Salleh Askor are changing outgoing Government Board members Gerald Perez, Vice President, Guam Guests Bureau, and Noredah Othman, CEO, Sabah Conference Bureau (representing Sabah Tourism Board).

Dr. Chuwit Mitrchob is the Deputy Director-Common of the Designated Areas for Sustainable Tourism Administration (DASTA) underneath the Kingdom of Thailand’s Ministry of Tourism and Sports activities. He has performed a key position in fostering collaboration between DASTA and worldwide tourism our bodies, together with pioneering efforts to carry the International Sustainable Tourism Council (GSTC) into Thailand’s sustainable tourism framework.

He was additionally instrumental in supporting the institution of the Asian Ecotourism Community (AEN). His work spans low-carbon tourism, artistic tourism, gastronomy tourism, and community-based tourism. His experience extends to guiding cities towards inclusion within the UNESCO Inventive Cities Community (UCCN), notably Sukhothai (Inventive Metropolis of Crafts and Folks Artwork) and Petchaburi (Inventive Metropolis of Gastronomy).

Sharzede Datu Hj. Salleh Askor holds the place of Chief Government Officer at STB and concurrently serves as a member of its Board of Administrators. Previous to becoming a member of STB, she held management roles throughout numerous industries, together with a Malaysian conglomerate, an promoting consultancy, and a global exhibition and conference centre. With over 30 years of expertise in built-in advertising communications, branding, company social accountability (CSR), and govt administration, Sharzede is a powerful advocate for inclusive tourism. She believes that each stakeholder performs an important position in enhancing Sarawak’s international visibility. Her imaginative and prescient focuses on making accountable and area of interest tourism the cornerstone of Sarawak’s tourism business—strengthening native economies whereas embedding sustainable environmental practices into the area’s tourism ecosystem.

Raki Phillips leads the strategic improvement of Ras Al Khaimah as a world-class tourism vacation spot and was named 2023 Businessperson of the Yr by Arabian Enterprise journal. In his position, he isn’t solely targeted on strengthening the aggressive efficiency of the tourism sector but in addition dedicated to driving the Emirate’s financial and social prosperity, whereas enhancing high quality of life for all residents.

Dr Mitrchob, Salleh Askor, and Phillips will be part of the opposite Government Board members together with Peter Semone, Chair, PATA; Suman Pandey, President, Discover Himalaya Journey & Journey; Luzi Matzig, Chairman, Asian Trails Ltd.; Noor Ahmad Hamid, CEO, PATA; Ben Montgomery, Company Ambassador, Centara Motels & Resorts; Henry Oh, Chairman, International Tour Ltd.; Mayur Patel, Head of Asia, OAG; SanJeet, Director, DDP Publications Non-public Restricted; and Alexander Rayner, CEO, SmartData.journey Restricted buying and selling (Tourism Cyber Centre).

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