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Thailand to further boost high-value tourism
by Felicia Earwood
28Apr
Travel Guide

Thailand to further boost high-value tourism

The Tourism Authority of Thailand (TAT) continues to attract in high-value travellers in step with the implementation of Thailand’s nationwide tourism technique.

TAT lately reported that the variety of long-haul worldwide arrivals within the first quarter of this 12 months continues to surge, pushing Thailand nearer to its 2025 goal of 39 million international arrivals, in addition to a year-end income goal of THB 2.23 billion.

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As of twenty first April, Thailand has already welcomed greater than 11.35 million guests per data from the nation’s Immigration Bureau.

This efficiency has been pushed partially by expanded airline seat capability by TAT’s Airline Focus technique, which companions with worldwide carriers to extend flight frequencies and launch new routes. 

The long-haul market will get stronger

Lengthy-haul markets confirmed significantly robust year-on-year progress: 

  • United Kingdom – 423,324 
  • Germany – 407,378 (+13.14%), 
  • France – 364,262 (+22.65%), 
  • United States – 379,472 (+12.83%), 
  • Australia – 255,420 (+16.85%), 
  • Israel – 131,958 (+97.43%), Italy – 114,808 (+28.6%), 
  • The Netherlands – 94,074 (+17.88%), 
  • Spain – 52,629 (+17.75%), and 
  • Saudi Arabia – 43,356 (+15.26%).

This progress was attributed to the addition of latest airways bringing vacationers to Thailand, together with Alitalia (Italy–Bangkok), Condor (Frankfurt–Bangkok/Phuket), Evelop Airways (Madrid–Bangkok), and Air Calédonie Worldwide (Paris–Bangkok).

Some airways have additionally elevated the frequency of their flights to the Thai capital, Iberojet (Madrid–Bangkok) and Norse Atlantic Airways (London Gatwick–Bangkok).

Ahead bookings from long-haul markets stay robust for April to June, with continued momentum anticipated from the UK, Italy, Spain, Israel, and Russia.

Nevertheless, TAT governor Thapanee Kiatphaibool identified: “We’re not simply chasing numbers,  we’re shaping the way forward for Thai tourism. From wellness and yachting to international festivals and sport, we’re curating experiences that talk to at present’s traveller, whereas constructing long-term worth for the Thai economic system and native communities.”

Driving sustainable progress

TAT is sharpening its promotional concentrate on high-potential, high-spending supply markets to drive sustainable progress. 

Precedence areas embody long-haul markets throughout Europe (the UK, Germany, Italy, Israel, Sweden, Switzerland, Norway, Austria), the Americas (Argentina, Brazil), Oceania (Australia), the Center East (Saudi Arabia, Kuwait), and Africa (South Africa), in addition to key short-haul markets together with Japan, South Korea, Taiwan, Malaysia, Singapore, Indonesia, India, and Sri Lanka.

Likewise, focused efforts are being made to draw high-value vacationers by well being and wellness experiences, together with Thai therapeutic massage, spas, yoga, wellness delicacies, and holistic programmes that are particularly standard amongst travellers from Europe, ASEAN, and the Center East.

The yacht and superyacht section is being developed for European, Australian, and Asia-Pacific markets, whereas sports activities and leisure tourism is being actively promoted in Russia, Europe, the US, Australia, China, South Korea, and Japan. Moreover, the digital nomad and workation markets are being focused in standard locations akin to Chiang Mai, Bangkok, Phuket, Ko Samui, Hua Hin, and Krabi.