Luxury Lodges of Australia celebrates a landmark 15th year 

Luxurious Lodges of Australia celebrates 15 years of collaboration and partnership in 2025, marking a milestone in a journey that has remodeled the panorama of Australian luxurious journey.

Because it launched in 2010, Luxurious Lodges of Australia has redefined how travellers from around the globe expertise Australia’s extraordinary landscapes and hospitality, in type.

Govt chair Penny Rafferty explains that, when the founding members first got here collectively in 2009, they recognised that Australia provided one thing distinctive to luxurious travellers.

On the time, nonetheless, perceptions of Australia as a vacation spot didn’t mirror this new period of experiential luxurious.

Rafferty mentioned: “What units us aside as a group is that our lodges have all the time been greater than only a place to remain. Every property is in a unprecedented location with a compelling purpose to go there and ‘do’ one thing. Collectively, we’ve created a distinctively Australian model of experiential luxurious that resonates with international travellers looking for actual experiences of place.”

Redefining Australian luxurious 

Tourism Australia managing director Phillipa Harrison who can be one of many founding administrators of Luxurious Lodges of Australia mentioned: “I don’t suppose it’s overstating it to say that Luxurious Lodges of Australia has helped outline what Australian luxurious journey is after which communicated that message so superbly to the world.”

Harrison additional said that the Luxurious Lodges of Australia have been a keystone in Australia’s advertising strategy to the worldwide premium sector.

The Luxurious Lodges of Australia assortment is outlined by extra than simply the provide of refined lodging.

Collectively the lodges ship greater than 350 particular person experiences that join their friends with place.

They provide uncommon and privileged entry to a few of Australia’s most extraordinary landscapes, excessive ranges of hospitality, various experiences, folks and what makes Australia, distinctively Australian.

Founding chairperson of the Luxurious Lodges of Australia James Baillie mentioned that offering friends with a genuinely Australian sense of place was what made the providing so particular. Baillie mentioned: “Our energy lies in celebrating how completely different our lodges are whereas sharing core commonalities that outline us.”

The anniversary highlights the broader influence of the twenty member properties, all positioned in regional Australia. Every lodge companions with native producers, artists, makers and specialist guides, collectively doing enterprise with greater than 4,000 native Australian companies, stimulating vital spend in regional economies.

Areas, all in regional Australia, embody many World Heritage-listed areas, vary from spectacular wilderness, reefs, outback, desert, rainforest, bountiful wine and meals areas and shoreline.

While every lodge presents its personal distinctive experiences, the defining traits that united the gathering at its inception stay constant right now: distinctive hospitality, genuine experiences, and showcasing the very best of Australian landscapes, produce, wine, wildlife and tradition.

Making issues simpler for travellers 

The anniversary can be a time to acknowledge how Luxurious Lodges of Australia has made it straightforward for anybody planning luxurious journey to navigate the huge island continent through the creation of seamless itineraries.

As Rafferty places it: “Our intention was to create a trusted central useful resource, and a terrific place to begin. Luxurious Lodges of Australia has supplied ease of entry to prime quality focused info, journey planning instruments and pattern itineraries, making an allowance for the wealth of experiences, seasonality and entry. Finally what we got down to do was to provide travellers a robust sense of why they’d go to, and what they’d do at any of the lodge places. Highlighting all the best way, how it’s distinctively, genuinely Australian.”

Trying forward, Luxurious Lodges of Australia will proceed to advocate for Australia’s presence within the international luxurious journey panorama with concentrate on the pillars which have all the time underpinned the ethos of the affiliation: optimistic environmental and cultural influence.

Rafferty mentioned: “Whereas our defining qualities stay constant, the lodges proceed to evolve, make investments, and innovate. The following chapter will see even higher emphasis on nurturing Australia’s distinctive environments and cultures, whereas making certain we stay related to the altering expectations of luxurious travellers worldwide.”