‘Drink More Water’ campaign echoes ‘drinking responsibly’ in Bangkok for Songkran 2025 

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Pernod Ricard is bringing again its flagship accountable ingesting marketing campaign, Drink Extra Water, in Bangkok for the second 12 months in a row. The marketing campaign goals to advertise accountable alcohol consumption by encouraging moderation and tackling binge ingesting.

A Contemporary, Native Twist on ‘Drink Extra Water’

Constructing on its international success, this 12 months’s Drink Extra Water marketing campaign takes a daring step ahead by reimagining hydration in a enjoyable and culturally related method. Shifting past simply ingesting water, the marketing campaign attracts inspiration from Asia’s love for shaved ice and refreshing road treats – widespread methods of staying cool within the warmth.

For the primary time, hydration stations modelled after native bus stops can be arrange at three key Songkran hotspots in Bangkok: Silom Advanced, Siam CentralWorld, and Donki Thonglor. These playful stations will present festivalgoers with an opportunity to take a refreshing break, providing complimentary popsicles and water bottles to chill down and recharge. With vibrant, eye-catching designs capturing the festive spirit, every station may even function a great photograph alternative. Pleasant model ambassadors can be available to advertise hydration, encourage accountable ingesting, and assist festivalgoers tempo themselves, making certain a secure and gratifying celebration for all.

 The place and Take part

The Drink Extra Water marketing campaign makes it straightforward for festivalgoers to remain refreshed whereas having fun with the Songkran festivities. To take part, merely go to one of many hydration stations on the following areas in Bangkok:

• Silom Advanced | April 12 to fifteen, 2025 | 11:00 AM – 2:00 AM ICT
• Siam CentralWorld | April 13 to fifteen, 2025 | 5:00 PM – 2:00 AM ICT
• Donki Thonglor | April 13 to fifteen, 2025 | 5:00 PM – 2:00 AM ICT

 Festivalgoers can declare a complimentary popsicle by following the Drink Extra Water Instagram account @drinkmore.water.rp, taking a enjoyable photograph at any of the hydration stations, and sharing it on their public Instagram account through Story, Reel, or Submit. Proof of observe and publish is required for redemption.

“Songkran is Thailand’s most beloved vacation, a time to rejoice with family and friends. At Pernod Ricard, we’re devoted to serving to shoppers make conscious selections about when, how, and the way a lot to drink throughout this festive season,” stated Patrick Castanier, Managing Director, Pernod Ricard Thailand. “This 12 months, we’re reimagining hydration in new and thrilling methods, encouraging everybody to remain conscious of their hydration, tempo themselves, and make sure the pleasure of Songkran lasts past the celebrations.”

A Continued Dedication to Accountable Consuming

The Drink Extra Water marketing campaign, a part of Pernod Ricard’s international Sustainability & Duty technique, Good Instances from a Good Place, was first launched internationally in 2021 and expanded to 9 markets in Asia-Pacificin 2023. Since its launch, it has reached over 600 million folks on-line and greater than 23 million folks on-the-ground in 61 markets globally.

Moreover, Pernod Ricard continues to guide the trade in empowering shoppers with the data they should make accountable ingesting selections. As a part of these efforts, the corporate has rolled out digital labels on greater than half a billion bottles throughout 166 markets worldwide.

As “Créateurs de Convivialité,” Pernod Ricard believes that true conviviality can not exist with extra. This philosophy is central to the corporate’s dedication to selling accountable ingesting and stopping alcohol misuse. Pernod Ricard encourages everybody celebrating Songkran in Thailand to make accountable ingesting a precedence.

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