Kerala Tourism partners with Malaysia Airlines for ‘Look East’ campaign

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In a significant push to draw guests from East Asia, Kerala Tourism has partnered with Malaysia Airways to roll out the formidable ‘Look East’ marketing campaign. The initiative was formally launched with a B2B meet and a specifically organised familiarisation (FAM) journey involving tour operators and social media influencers from eight international locations.

Tourism Minister P A Mohamed Riyas inaugurated the occasion, describing it as a strategic transfer to spice up vacationer arrivals from nations equivalent to China, Japan, Malaysia, Australia, Indonesia, New Zealand, Vietnam, and Laos. “This collaboration with Malaysia Airways marks a major step ahead in realising Kerala Tourism’s world growth technique,” stated the minister. He emphasised that the partnership opens up new potentialities for reaching rising markets within the East.

Tourism Secretary Biju Ok stated, The ‘Look East’ marketing campaign is designed as a mutually useful partnership. This isn’t only a promotional effort—it’s a collaborative enterprise involving airways, the hospitality sector, tour operators, and native service suppliers.” He added that the marketing campaign’s first section contains internet hosting a 75-member delegation comprising influencers and 40 outbound tour operators from the goal international locations. The guests will interact with native stakeholders, artisans, and cultural communities to achieve a deeper understanding of Kerala’s tourism choices.

Malaysia Airways’ CCO, Dersenish Aresandiran, famous Thiruvananthapuram’s rising significance as a strategic outbound hub. He introduced the airline’s plan to step by step enhance flight frequency to town, aiming for each day companies within the close to future. “That is extra than simply launching a route—it’s a long-term dedication to Kerala’s tourism progress. By connecting Kerala with East Asia, Australia, and past, we goal to spotlight each Malaysian hospitality and Kerala’s distinctive attraction, Dersenish stated. He additionally talked about that the airline has flown in its prime world commerce companions to expertise Kerala firsthand, reinforcing its dedication to selling inbound tourism through Kuala Lumpur. Malaysia Airways continues to improve its companies with superior plane, various in-flight delicacies, seamless connectivity, and free Wi-Fi.

The occasion was attended by key dignitaries, together with Thiruvananthapuram Mayor Smt Arya Rajendran, District Panchayat President P Suresh Kumar, Tourism Secretary Biju Ok, Malaysia Aviation Group’s Chief Business Officer Mr Dersenish Aresandiran, and Tourism Director Sikha Surendran.

Highlighting the improved regional entry, Riyas stated the initiative would strengthen connectivity with international locations like Malaysia, Indonesia, Taiwan, Singapore, Thailand, Japan, Vietnam, Australia, and New Zealand. He known as on trade stakeholders to make full use of the chance to draw extra vacationers from these markets. The minister additionally famous that Kerala’s Legislative Meeting had unanimously supported the initiative, chopping throughout political strains—a testomony to its strategic significance.

Tourism Director Sikha Surendran introduced an in-depth overview of Kerala Tourism, showcasing its big selection of points of interest to the visiting delegation.

The ‘Look East’ marketing campaign indicators Kerala’s intent to discover new and rising tourism markets in East Asia, shifting past its conventional customer base.

The put up Kerala Tourism companions with Malaysia Airways for ‘Look East’ marketing campaign appeared first on Journey Every day Media.