Tourism Authority of Thailand brings its country’s best to Bhutan
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The Tourism Authority of Thailand (TAT) hosted its first-ever Wonderful Thailand Pageant in Bhutan 2025 from the nineteenth to twentieth April at Clock Tower Sq. in Thimphu.
A part of the Wonderful Thailand Grand Tourism and Sports activities Yr 2025, the pageant sought to spice up Thailand’s picture and appeal to Bhutanese travellers as a part of a strategic push into high-potential South Asian markets.
In accordance with TAT governor Thapanee Kiatphaibool: “It’s an honour to convey the Wonderful Thailand Pageant to the center of Thimphu. This occasion is greater than a celebration of Thai meals, artwork, and custom, as it’s a significant change between two nations sure by mutual respect and shared cultural values. We hope this pageant deepens the friendship between Thailand and Bhutan, and evokes many to find the wonder, creativity, and heat spirit of Wonderful Thailand.”
The opening ceremony on Saturday, nineteenth April, was graced by Thai ambassador to Bhutan Makawadee Sumitmor and Bhutan’s minister of business, commerce, and employment Lyonpo Namgyal Dorj.
Additionally, Bhutanese Prime Minister Dasho Tshering Tobgay graced the pageant with a go to on Sunday, twentieth April, experiencing Thailand’s mushy energy first-hand by means of the 5 Should-Do Experiences and fascinating with numerous cultural cubicles.
His presence reaffirmed the shut ties between Thailand and Bhutan and helped encourage deeper curiosity in Thai tourism amongst Bhutanese guests.
A cultural cavalcade
The 2-day occasion forged the highlight on Thailand’s mushy energy by means of the “5Fs: Meals, Movie, Vogue, Pageant, and Battle”, in addition to the “5 Should-Do Experiences in Thailand,” all of which have been dropped at life by means of interactive actions and cultural showcases.
Guests explored Thai culinary delights with cooking demonstrations of Phat Thai, tofu stir-fry with basil, Som Tam (papaya salad), natural drinks, and Bua Loi (glutinous rice balls in coconut milk).
Conventional arts and crafts, corresponding to umbrella portray and tung making, have been featured alongside Thai therapeutic massage periods and Muay Thai workshops.
Regionally made Thai merchandise and souvenirs, together with elephant keychains and Muay Thai shorts, showcased the richness of Thai craftsmanship.
A themed picture zone featured iconic Thai components corresponding to tuk-tuks, seashore surroundings, Muay Thai fighters, and conventional dance.
Dwell performances all through the pageant provided immersive experiences of Thai heritage, from classical dance to the dynamic artistry of Muay Thai.
Small however mighty
Whereas comparatively small, the Bhutanese journey market holds robust potential for Thai tourism.
In 2024, a complete of 21,581 Bhutanese vacationers visited Thailand, displaying a 6.02 % improve from 2023.
Fashionable causes for journey embody leisure, training, and medical therapy, with seashore holidays, wellness tourism, procuring, and household journeys being prime selections.
Between 1st January and ninth April of this 12 months, Thailand has already welcomed 9,545 Bhutanese guests, indicating continued progress.
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