UN Tourism partners with Lithuania
UN Tourism and the Ministry of the Financial system and Innovation of Lithuania have agreed on a shared imaginative and prescient for tourism growth within the nation for the interval 2025–2027.
Along with accelerating digital transformation, innovation and investments within the sector, the strengthened partnership may even deal with governance and vacation spot administration to make sure the continued progress of Lithuanian tourism.
The collaborative plans have been set out throughout an official go to to Vilnius by UN Tourism Secretary-Basic Zurab Pololikashvili, as he met with Minister of the Financial system and Innovation Lukas Savickas, Vice-Minister of Overseas Affairs, Julius Pranevičius, members of parliament, and key tourism stakeholders.
“Lithuania has demonstrated exceptional resilience and imaginative and prescient,” mentioned Secretary-Basic Pololikashvili. “The nation’s management in innovation and inclusivity units a robust instance for the area and past. Our cooperation displays the shared dedication to constructing a better, extra sustainable, and extra aggressive tourism sector.”
Driving Good Tourism Improvement
In Vilnius, UN Tourism and Lithuania agreed to deepen cooperation in a number of precedence areas:
- Tourism promotion & vacation spot advertising, together with an influencer-driven occasion and masterclasses on digital instruments
- Training and workforce growth together with by the Tourism On-line Academy
- Startup Problem – Lithuania to encourage tech options in tourism
- Assist new governance fashions for vacation spot administration and enhancing rural tourism
- Funding Tips to place Lithuania as a first-rate vacation spot for sustainable tourism funding
Reinforcing Lithuania’s International Tourism Function
The Secretary-Basic’s go to included a high-level deal with to the Committee on Economics on the Lithuanian Parliament, the place he counseled Lithuania’s post-pandemic restoration, management in digital innovation, and efforts to make sure inclusive rural growth. He additionally acknowledged Lithuania’s proactive participation in worldwide dialogues, together with its position within the UN Tourism Govt Council.
Opening the Future Hospitality and Tourism Discussion board within the capital metropolis, the Secretary-Basic additionally emphasised the significance of nation’s enhanced visibility on the worldwide stage and recognized alternatives to additional combine Lithuania into world tourism methods, together with UN Tourism’s personal work.